‘Why‘ is a purpose. It is a belief. It is a reason for your existence. It is a catalyst to understand what you love doing. If the work that you do satisfies you, leaves you self-contented, you have achieved your Why.
Satisfaction at work is not from getting appreciation from your boss or achieving milestones and targets. The question is, does it make a difference to the larger workforce and community?
Ask yourself few questions:
- “What do I love doing?”.
- “What excited me in my school years?”
- “What gives me an adrenalin rush?”
Why (the purpose) leads to –> How (value proposition), which further leads to –> What (products and services).
The ‘What‘ establishes your operating rhythm in your daily life.
This is the Golden Circle – discovered by Simon Sinek. All of the above is summarized in his inspirational Ted Talk
To influence people and organizations to achieve a class of their own so that they stand unequalled and operate at a greater level of excellence.