A massive wave of digital transformation is emerging, and those organizations that can skillfully ride the wave will survive the game. To traverse these rather uncharted waters, it is imperative that organizations build up sufficient digital expertise.
Content management is one such enabler that empowers enterprises to maneuver through the digital transformation wave. Large organizations often spend millions of dollars and a lot of effort on managing content – both internal (such as policy documents) and external (such as marketing content). Maintaining, updating, and ensuring access to such content is both time-consuming and expensive.
This Executive Update, a publication of Cutter’s Data Analytics and Digital Technologies practice, presents a roadmap for content management.
This article is a Cutter Consortium paper authored by Amit Temurnikar. Cutter Consortium is a global business and technology advisory firm.
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